WHAT'S ON
THE INSIDE
FEEL GOOD ABOUT WHAT YOU FEED YOUR PET
Cat food can be dodgy. How can you be sure you're buying the right stuff?
We are proudly transparent about our ingredients. Our meals are complete and balanced, Australian, all-natural with no artificial preservatives or colours. They're packed with real meat, good fatty acids, vitamins and minerals. No cheap fillers.
Our wet food is 12% protein! (That's super high, many competitors are like 2%)
Quality this good is usually 3x the price.
Make your vet happy.
WHAT'S 'COMPLETE AND BALANCED'?
FEEL GOOD ABOUT WHAT YOU FEED YOUR PET
If you see the phrase "complete and balanced" on the packaging of pet food, it means that the product is able to be fed as a pet’s sole diet. It is nutritionally balanced and contains everything your pet needs.
The right amount of protein, fat, carbohydrate and essential vitamins and minerals to help ensure that your cat or dog remains healthy.
SHOULD I FEED MY PET COMPLETE AND BALANCED FOOD?
Yes!
A meal that has been certified as complete and balanced should be the foundation of your pets diet.
While an occasional treat of “people food,” like a piece of bacon is fine to supplement your pets complete and balanced diet, eating too many table scraps may cause your pet to have an unbalanced diet, which can lead to poor health outcomes.
This means more than just your pet putting on weight. Many human food, and even a lot of "raw food" or "human grade pet food" does not supply your pet with an adequate amount of nutrients, which can lead to serious health problems.